The time of relying on passive word-of-mouth referrals is quickly coming to an end. Here is a list of the reasons why it’s so important to have a Strategic Marketing Plan today:

1. Visibility and Branding: A strategic marketing plan helps financial planners establish and maintain their visibility in the market. Building a recognizable brand and maintaining a consistent presence in the industry increases trust and credibility among potential clients.
2. Targeting the Right Audience: Financial planners can use their marketing plan to define and target their ideal client base. By understanding the demographics, preferences, and needs of their target audience, they can tailor their services and messages to resonate more effectively.
3. Competitive Advantage: In a competitive market, having a well-defined marketing plan sets financial planners apart from their competitors. It allows them to highlight their unique value propositions and showcase what makes them stand out in the industry.
4. Client Acquisition and Retention: A solid marketing plan helps financial planners attract new clients. It outlines strategies for reaching potential clients through various channels, such as online platforms, networking events, seminars, and more. Additionally, the plan can include strategies for retaining existing clients through ongoing communication and value-added services.
5. Consistency and Focus: A marketing plan provides a roadmap for consistent and focused efforts. It outlines specific goals, strategies, and tactics, helping financial planners avoid scattered and ineffective marketing attempts.
6. Adaptation to Market Changes: A well-structured marketing plan allows financial planners to adapt to changes in the market and industry trends. As the financial landscape evolves, a flexible marketing plan enables them to adjust their strategies to align with new opportunities and challenges.
7. Resource Allocation: By having a clear marketing plan, financial planners can allocate their resources, such as time, budget, and manpower, more efficiently. They can prioritize activities that are likely to yield the best results and avoid wasting resources on ineffective approaches.
8. Measurable Results: A strategic marketing plan includes metrics and key performance indicators (KPIs) that can be used to measure the success of different marketing initiatives. This data-driven approach enables financial planners to evaluate the effectiveness of their strategies and make informed decisions about future marketing efforts.
9. Long-Term Growth: A marketing plan contributes to the long-term growth and sustainability of a financial planning practice. It ensures that planners are consistently reaching new clients, nurturing relationships with existing clients, and adapting to changes, all of which are crucial for a thriving business.

This course is currently under review by FP Canada (Financial Planning Standards Council) for CE Credit allocation. This course will provide credits toward your CFP certification / maintenance, we are simply awaiting a determination on how many.

As this is a self-paced course, the completion time is almost entirely up to you. However, we estimate that this course will take approximately 6 hours. If you can dedicate just 45 minutes per day, you’ll have your certification and CE credits in 8 days. Alternatively, block off a professional development day, and get it done in one shot!

This course is awesome, and inexpensive. We’ve also done our best to describe what you’re purchasing, so there’s no ‘bait-and-switch’ here. That said, if there’s a reason you’re not able to participate in the course after you’ve paid for it (such as a layoff or medical problem), we’re more than happy to discuss a refund.

Financial Planners have an unbelievably positive impact on the lives of Canadians. The problem is that most Financial Planners stink at talking about that fact in a way that inspires action. It’s ok, being persuasive isn’t your job… it’s ours.